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DCP 2012 Summit Results

On March 5, 2012 DCP members from as far away as Japan and Taiwan converged on the Doubletree hotel in San Jose, CA for an all day collaboration session with end user peers - The DCP 2012 Summit was held in conjunction with the Green Grid Technical Forum. Almost 50 of my industry peers from companies like Yahoo!, Microsoft, LBNL, Stanford University, Salesforce, @ Tokyo, Delta, Equinix and others, focused on discussing what's hot - i.e. the current "pulse" in DCP. With over 2200 members in 66 countries, there is definitely a lively "pulse".

The summit registration process yielded three priority topics

  1. The Green Grid Case Study on eBay's Project Mercury
  2. The new Service Efficiency Metric proposal.
  3. The DCP Top 10 for 2012.

This year we changed the format. Instead of choosing 6 or 7 topics and breaking out into parallel groups, we selected a smaller number and held them in series so all members could be involved in the rich discussion and debate. The format worked out well. We had over 3 hours of discussion on Project Mercury, 2 1/2 hours on the Service Efficiency Metric and a wrap up hour on the Top 10 which I presented on behalf of DCP at the Green Grid Technical Forum closing session on Wednesday, March 7, 2012 (Watch for an upcoming blog and video on that next week). Below are three videos summarizing the event and the two primary topics.

As Mark and I discussed last January in Episode 33: Three Years Later, we are getting back to basics. These collaboration sessions are one of the key reasons that end users participate in Data Center Pulse. The networking, discussion, debate and innovation that comes from them is aligned with the Data Center Pulse charter to influence the Data Center industry through end users.

 

DCP 2012 Summit Summary

It's Time to Collaborate

In December of 2011 we hosted an exclusive Data Center Pulse collaboration session one day before we held the opening of the eBay Data Center, Project Mercury. The goal of this collaboration session was to bring 50 of our Data Center peers together to deep dive into the project, the lessons learned and discuss/debate the relevance of these concepts being applied to their data centers. We also did something new in this session - we allowed 5 vendors to participate. Wait, before you cry foul and question why we would go against our charter, I need to lay out some context. We invited the design and construction teams (EDI Ltd, AHA Consulting Engineers, Winterstreet Architects & DPR) to participate in the closed door session with members. These were the engineers that did the actual work, not sales, marketing, etc. They had very relevant insight and learnings into the challenges and lesson learned. That session went very well with lots of people discussing and debating the implementation and practicality to application in their environment. Once we finished that session, we had parallel deep dives with the Dell and HP technologists who were directly responsible for the Container, Server and Storage designs and implementations in Project Mercury. It was engineers talking to engineers.

This collaboration session turned out be one of the most productive we've had to date. Below is a video with footage from the event, a quick tour of the Project Mercury Data Center and Interviews with some of the attendees.

 

We are hosting our next DCP Summit on Monday, March 5, 2012 in San Jose. You can email membership@datacenterpulse.org to receive the password to register. View the summit details here. One of the topics at the summit will be the Project Mercury Case Study published by the Green Grid on February 27, 2012.

 

 

Center Pulse collaboration session of 2012 in conjunction with the Green Grid Technical Forum

Three Years Later

DCP was formed on September 8, 2009. It seems like only yesterday when we started this! Quite a bit has happened since that date. We have over 2200 core members in 66 countries representing over 1000 companies in almost every industry. Our original charter has remained the same; Influence the industry through the insight of the consumer - the data center owner/operator. Join Mark Thiele and I as we reflect back on the three years and address how we plan to get back to basics with DCP in 2012.

 

Is Public Cloud Computing Green – Or at least Greener than Traditional IT?

Unfortunately, there isn't a simple answer to the "Is Public Cloud Greener" question as the only real answer is "it depends".  At the core of the question is that assumption that because you're theoretically using fewer physical machines more effectively, that you are thereby greener or more efficient.  However, even if we stay with that assumption, when you dig into the details of what being "greener" really means, you'll see that there's still no easy answer.

In order for cloud to be greener, it has to accomplish two things at a very high level:

Why Enterprises Will Force Down the Cost of Virtualization

Force it's such a strong word, but it definitely applies if my reasoning has any basis in reality.

The point of this blog is to illustrate that regardless of the intrinsic value of any given tool in the IT tool chest, once it's implemented it becomes a cost. Now, please don't read this the wrong way, I'm not an advocate of the thinking that IT is merely a place that helps us cut the cost of IT. What I am saying is that once you've effectively implemented a new technology solution, managing the on-going costs becomes a factor in your survival.

A Bus To The Future

 

I'll get straight to the point. I have a simple request directed to the personal and professional contacts I have established over the last 23 years. I need your help to raise $25,000 to buy a school bus for Dalit children in Patna, India. You can make your tax deductible donation through this PayPal Link:

 

Huh? Why do you need to buy a school bus for an area literally on the other side of the planet? Don't you just build and operate data centers for eBay? Yes, my day job is to build and operate the foundation that enables 100 million people to buy and sell products all over the planet...but there is something else that is equally as important. Just like Data Centers are the foundation that allow on-line businesses like eBay to grow, compete, and thrive - Education is the foundation that allows CHILDREN to grow, compete, and thrive. If children do not have access to education, then they are always at a disadvantage.

Let me explain my connection here. Earlier this year, thieves in Northern India stole a bus from the Emmanuel School in Patna. I'm sure the first question coming to your mind is why couldn't they just use their insurance to get it replaced? Sure, that sounds logical, but that's not how it works in poverty stricken areas like Patna. It can take more than nine months to get a claim paid. The payment would also not pay for a new bus. The reason this theft is personal to me is that three years ago a group of my family, friends and business contacts bought the school bus that was stolen. That simple gift enabled hundreds of extremely poor kids from remote villages to go to school. My wonderfully giving group of friends helped those kids have a shot at the future. Hundreds of Dalit children used that bus to get to the only school that would take them. Sounds like an exaggerated story, but it is not. I met many of these kids personally when I visited Patna with my mom. I know it has made a big difference in their lives. You can see the original website we published here. (please do not use the links there to donate, just use PayPal button above)

Normally, I keep my personal and professional lives separate, but I believe this is story will resonate with many in my network. We're not just going to replace the stolen bus, we're going to buy a larger one to get even more kids to school!  If you want to be a part of this, just click the PayPal donate button and give what ever you can. You can also keep up to date on the progress through our new website, Just Let Me Learn.

 

It is tax deductible and I will be including your name (and your company if applicable) in the new plaque we will give to the school leaders when we purchase the bus (you can also opt out of the plaque if you wish). Remember, that most companies match charitable donations by employees, so keep that in mind if you are donating personally. For corporations, please contact me directly (dean.nelson@mac.com) if you need a differnet payment method to donate. My sincerest thanks in advance!

Quicksilver Winner Announced

Today I am pleased to announced that the team of AHA Consulting Engineers & Winterstreet Architects have been selected to design Phase II of the eBay Data Center in Utah - Project Quicksilver.

Why in Spite of the Numbers Private Cloud Will be Prominent for Years to Come

 

Why in Spite of the Numbers Private Cloud Will be Prominent for Years to Come

Public cloud is the way forward, it's cheaper, has better scale, probably better security than most in house IT solutions and it allows your IT team to focus on business benefit higher up the stack. So, why am I saying Private Cloud will be here for some time to come?

Assessment/Predictions:

1.      Inappropriate Business Risk Evaluation:

Decoding Data Center Modularity

The word du jour at least in the data center space is “Modularity”. The only word used more often and loosely in the IT space is “Cloud”. Even though the two words “Modularity” and “Cloud” are hyped, it doesn’t mean there aren’t real opportunities in both areas of technology.

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