Data Center Pulse Blogs


Your Next Data Center - Can You Say "Cookie Cutter"

"Cookie Cutter Data Center", blasphemy I say, "I can build a better data center than anyone else, I'll build it myself"! All of us who have grown up as IT folks harbor that feeling of "we can do it better ourselves". The truth is that feeling of being able to do it better is what makes us good IT folks, but it comes with a serious risk. That risk is that you’re spending valuable time and money making something unique, when the off the shelf option might have been “good enough”.


I'm certainly not an advocate for eliminating the spirit of invention inherent in IT folks, but I do believe that it needs to be managed effectively. The risk of proliferating new solution options whose only benefit is that they are different from your neighbors is a big deal, especially as it relates to data centers.


In just a few short years we've gone from most data centers having a PUE of 2.0 or higher to most new data centers having a PUE of 1.5 or lower, a 50% improvement in roughly three years is nothing to sneeze at. Now we are rapidly moving towards a new standard for PUE of being 1.2. I'm great with this achievement and wouldn't even consider minimizing it or the associated benefit to enterprises and the environment. My guess is that collectively data center improvements in the last year have provided more than 5X the benefit to the environment than the famous Cash for Clunkers program did.


Now for the contrarian point of view


How much do we spend making a data center unique vs. how much benefit do we gain? In other words, if I were to build a data center from scratch and obtain a PUE of 1.18, how much did that unique effort cost as compared to just using another design that would have guaranteed a PUE of 1.2? Unique is expensive, generally speaking, and unless you have the scale of a Yahoo, Google or Microsoft, you probably can't really afford it now that the efficiency improvement opportunity has shrunk so much. So what can we do? Collaboration! What a concept, if we aren't actually using our data centers to compete against each other, why don't we collaborate on building them to a common if not standard design? Remember that there's more to efficiency that the PUE number. What is the ROI of your .02 improvement in PUE? If you spend 2 million to save 2.2 million over 10 years, you'll find that most CFO's won't be too happy with that decision. There's another important point to consider; if we moved to a standard model for building data centers we could drive down the cost of building them and the cost of the MEP gear used to run them. My guess is the cost benefits of standard implementations probably outweigh the benefit of dropping your PUE by 2 one hundredths.


I know this sounds easier than it is


This is a more difficult problem than it might seem. There are a number of perceptions about what's important to a specific data center’s design, and while I won’t try to cover all of them the following are a few of the more obvious;


- Location


- Equipment Density


- Infrastructure (virtualization, physical, cloud or a combination)


- Cost of Power


- Environmental Conditions


- Size


- Etc., etc..


All of the above can be real reasons for thinking you have a unique need and you might be right, but. Data Center's are still designed around the inefficiency of the equipment they house and they are designed to provide additional redundancy for our systems to avoid business interruption. I believe the negative drivers (inefficient IT gear and redundancy or DR) are being minimized through improvement in server design and the introduction of virtualization and cloud.


How are Cloud, Virtualization & Server design affecting Data Center design criteria?


A large part of the world is in the temperate zone, this means we have temperatures that are cool enough to support data center operations without additional cooling from HVAC units all year. In fact new server designs can handle inlet temps of up to 35C or 95F. Now, consider the ability to keep the data center much hotter with the benefit of using a virtual or cloud solution for your entire environment. With a cloud solution your redundancy and system protections are inherit in the platform, you no longer need (in most cases) to build a Fort Knox to protect your systems, the software takes care of it. Another key benefit of having your infrastructure in a cloud is that you can move towards treating your hardware as commodity and allow it to fail in place.  Now if you sum up what I've just said it adds up to a data center that can run hotter, and needs fewer people to operate it. This new data center environment would be incredibly more efficient that any of today's typical DCs would be because you reduce the space required for staff and you can run hotter in a smaller space. Less space, smaller staff, less power, less equipment, etc., etc..


A Few Prognostications about What's Next for the Data Center?


I'm not going to try and answer that question completely, I'm just going to hit the highlights:


- Modularity is a key opportunity area for the DC - Whether that's Containers or withing a larger structure


- Rapid Deployment - Like any IT solution getting it into production faster is a huge benefit vs. getting it 100% perfect


- Efficiency is measured in more ways than PUE - PUE is an important measure, but it needs to be compared against overall project delivery and ownership costs


- Remote Management - Data Centers will be added to your environment as "compute capacity" so it makes sense that they should be remotely managed and therefore can be placed almost anywhere


- Failure in Place -  hardware will/should move more towards commodity, which allows the owner to make ROI decisions based on factors like; failure rate, power to compute ratio, ease of acquisition, etc..


- Flexibility - Can be deployed with a mix of densitand tier levels


None of the above happens by accident and if we aren't trying to get there on purpose it will take much longer to happen. So, look around you and see who else might benefit from sharing your next data center build so you can implement the best solution to protect your business going forward and to a positive ROI, not just a “good” PUE.


 

Death To The Datacenter!


Last month, we killed our first eBay data center. Don’t worry, it had it coming...

 

I arrived early at the eBay San Jose campus as the rain continued to drench northern California. I joined a group of lively eBay employees from technology operations, product development and IT on a bus headed to Sacramento. We were on a journey to put our oldest data center to rest. This journey had started over a year and a half earlier, long before I had joined eBay. At that time, an aggressive plan was put into motion. The goal was to consolidate the data center portfolio to decrease costs, increase our availability and take eBay to the next level of Operational agility. It was a lofty goal.

eBay, like many of the rising star Silicon Valley companies, had been in constant react mode to keep up with demand. They had amassed a data center portfolio that spanned three states and in twelve different data center sites. Eight years earlier, the Sacramento data center (SMF) was the first to be brought online as a disaster recovery location and it was supposed to be temporary. It quickly expanded to become much more than that. When the idea of shutting it down was raised, the feeling was it was too big a task, too complex and too costly to execute. It would be like rebuilding the engine of a jumbo jet while you were in flight.

So much for that! The operations team had created a four year strategy to consolidate the data centers from colos into owned sites. The board had approved the construction of a large, owned site in Utah and that would take two years to bring online. More about this in future blog entries. But, I digress…

I’m now on my fifth month at eBay. I joined this project as it was nearing completion, so I did not have the full context. On the bus ride up to Sacramento I heard from the team just how difficult this project had been. As I listened to them explain the huge effort, both logistically and technically that it took to line this up, I started to see the real power of the team I had joined. When the eBay collective gets behind a problem, no matter how difficult, they swarm and solve it. The collaboration between architecture, product development, domain, site speed, network, the NOC, logistics, Asset Management, corp IT and the business units was simply amazing. Hundreds of people collaborated, planned, tested and executed on this highly complex project for over 18 months and got the job done on time and with zero impact to the site availability.

As the bus continued to roll north on I-80, I saw the pride on the faces of the team as they reflected back on the project. They should be proud! This is one of the hardest problems to solve in IT. They had successfully decoupled the app and DB tiers, landed them in a temporary location, moved live databases and applications – all without causing a single outage to the site.

When the bus pulled up to the data center, the rain was still falling and everyone was eager to get our first glimpse of the emptied floor space that they had all worked so hard clear. Once the rest of the group arrived we realized it was the first time that (nearly) all of the key players in this project had literally been in the same room. After a quick meet and greet, everyone was able to put a face to the name they had worked so closely with over the last 18 months. Following a complete tour of the emptied facility, we were all able to convene for lunch. A nice spread, complete with a variety of celebratory beverages, was provided and we were able to enjoy lunch on the raised floor of what, only days before, had been a live and completely functioning data center.


Paul Santana, the longest tenured eBay operations employee (11 years) and the Sacramento region data center manager had lead the team on shutting down the physical site. As you can see from the pictures it rapidly went from order to disarray as they neared the end.

Then came the really fun part! At least for me. :-)

After some final words were spoken by Paul, Bala (the project lead), myself and even Olivier Sanche, my predecessor who kept this crazy thing going before I arrived, we got down to the business of truly putting this data center to rest. After 8 years of serving as a core to eBay’s complex portfolio of data centers, all of the 3400 assets had found a new home, except one…and it was not going to get off easy. This old x335 was sitting timidly in the last rack left on the floor, waiting for its time to go, not knowing that we had something else planned for it. So much time, effort, collaboration, planning and precise execution had been put in to bring this facility to a close, but one more action was needed to officially signify the death of this data center. And with that…WHAP! I reared back and drove an axe through the final remnant of this once complex, powerful and archaic beast of a data center. A symbolic, but appropriate end to the life of this aging server…and its home… (don’t worry the asset was recycled. :-)

With the final server properly dealt with, the only thing left to do was cut the power. The honor was given to Bala Meduri, the data center closure project lead who spent countless hours preparing the data center for this moment. He donned a pair of heavy electrical gloves and pulled the switch. The switch went down, the lights went out and the data center was dead…RIP. Some final photo ops were taken, a few celebratory toasts and then it was gone, just like that.


Now, on to the next kill...another colo in California...I feel like Dexter :-)

More shutdown pictures of the SMF DC death event are included on shutterfly: http://eBayDC.shutterfly.com

(shutdown photos courtesy of Steven Stafford, Stafford Photography - imagemaker747@gmail.com)

A Session on the DCP Stack with BrightTalk Virtual Events

I'm going to be doing a talk on the DCP Stack for Brighttalk virtual events on March 17th. The topic is certainly timely and the goal is to help demonstrate how the Stack can be used to develop a more holistic approach to managing your data center environment.

Please pass the word and join in if you have the chance.

Mark

Warming up to my new Gig at ServiceMesh & a few notes about DCP

It’s been two weeks now and I’m still trying to get my head wrapped around my role, with a new company.  The product we offer creates so many opportunities in the infrastructure & cloud space that my head is constantly spinning with thoughts on more ways the tools can be put to use.  In my new role as VP of Data Center Strategy I’ll have several responsibilities, not the least of which is worrying about our own DC infrastructure going forward. In the near term though, but job will be to help ensure we’re partnering with the right people and that the best ideas from the real world of data centers are incorporated in our product. I’ll also be working with our customers to get them the best possible advice on how to plan their own operations as they move into the cloud.


A little about ServiceMesh


ServiceMesh is a small startup with a big (huge) opportunity in the cloud orchestration space. We’re working with some of the biggest customers helping them to solve their issues of moving to the cloud while maintaining standards, common interface, governance and policy, all while increasing execution efficiency. The offices are in Santa Monica & Austin, but I’ll be working out of my home in the Bay Area.


This new role is a significant departure for me. I’m going to be doing much more of the strategic visioning, and customer communication. I’ll also be more directly involved in product direction.  The beauty of this new arrangement is that I’ve found a role that uses my experience as a strategic advantage, not as an operational necessity. 


A Few Notes about DCP


I expect to keep doing my night job, which is working on Data Center Pulse. This group has taken on a life of it’s own and requires much more attention (for all the right reasons) than Dean and I would have ever dreamed in September of 2008 when the group was founded.  On an almost daily basis now folks are reaching out to us with opportunities to speak, contribute to product design or partner.  While we’re gratified at the value this group has created for the industry, we’re also worried about keeping up with demand. I can tell you that without the selfless (payless) contributions of our board of directors, our technical advisory board and some of our general members, we just wouldn’t be able to keep up. A few quick facts; DCP now has 1390 members, in over 45 countries, from 700+ companies.  We have signed partnerships or working agreements with several key industry organizations, like The Green Grid & 7X24 Exchange and we’re working on others.  


It’s a humbling experience to work with and learn from so many smart folks, all of whom are just trying to help do what’s best for their companies and the industry as a whole.  My hat is off to the membership of Data Center Pulse. I hope you’re getting as much from this deal as Dean and I are.

Upgrading an existing Data Centre Part 3

Well its been a hard shift. Data Room 7 is nearly finished and ready for handover. It has been one of these projects where the hard bits have been easy and the easy bits have proven to be hard.The upgrade of the main incoming electrical supply which on the face of it was fraught with disaster actually went very well and gave us no issues at all, other than the fact that the day we planned it coincided with the heavy snow falls just prior to Xmas.The easy bit, which should have been converting an office to a Data Room fell apart a bit because the building firm went burst in the middle of the project.But the rasps this time went to GEA Denco who managed to allow 6 air-side dry coolers to freeze up and shatter their coils over the Xmas period....What Glycol, I hear you say. EXACTLYAh well, onwards and upwards and at last GEA Denco are coming to the end of their commissioning process.Next week sees final clean up and Fire Suppression connections and its given to the sales guys to sell.Nothing can go wrong now....Can it?????

The Pulse = Collaboration

TGG_DCP

When I joined eBay in September of 2009, I had the pleasure of taking a seat on the Green Grid Advisory Council (AC).  The AC was formed in late 2008 to provide input and guidance on the general direction of the consortiums strategies and drive a greater awareness of the Green Grid with end users.  The AC is made up of executives from AT&T, ADP, eBay, Nationwide Insurance, Strato, The Walt Disney Company, Tokyo Electric Power Company, and Verizon. My first meeting was at the New York Stock Exchange where the GG held a call for action event.  The NYSE hosted the GreenGrid event and later allowed the BoD and the AC to go onto the trading floor.  The GG Board of Directors were also able to ring the closing bell. Too bad the platform wasn't bigger - we all couldn't fit. :-) But, we were able to watch from the trading floor.  In the picture shown here, we were right below the platform. Denis, in the brown jacket to the right of me, runs all of Disney's Data Centers. We happened to run into the guy who does all of the trading for Disney (in the blue jacket). Very cool. I just wish I could have found the eBay trader, but we're not listed on the NYSE.  The NYSE trading floor isn't what you see in movies (chaotic, with people yelling and exchanging paper). It is filled with computers, and thousands of screens with tools providing real time reports that the traders use to make decisions. After the closing bell, we were able to take a few photos (note 4:12:59 on the clock).  Being a uber-geek certainly has it's perks.  :-)

This was the first Green Grid event I had ever attended. I had seen the great work that they had been doing on defining and documenting PUE/DCiE and the way to measure PUE (quickly becoming the industry standard), free cooling maps for North America, Europe and Japan, measuring data center productivity and their work with the US government (DOE/EPA/others) on efficiency.  When I was at Sun, Mark Monroe, Director of Sustainable Computing joined the GG BoD. He  participated in the Data Center Pulse summit on behalf of the Green Grid to obtain feedback on the metrics work they were doing.  I was watching this organization grow - from a distance.  And grow they have.

 

As I attended the NYSE event, I started seeing the potential for our two organizations to work together. The GG Advisory Council seemed like a perfect conduit for DCP members to share information. We had similar charters. It also seemed like a great avenue to expand the work we had been doing on the DCP Stack Framework and the Chill Off efficiency experiements we had been championing.  In addition, the Green Grid has over 175 global companies represented in their members list including all of the Chill Off participants.  At this session I offered up the possibilities of collaborating with the AC and BoD.  At the next AC meeting we started laying out the framework of how this might work. In December of 2009 I attended the GG board of directors meeting along with other AC members. We laid out the approach and the benefits of working together.

 

Today, I am pleased to announce that this collaborative agreement between Data Center Pulse and The Green Grid has been formalized. We are excited about the opportunity to provide direct and timely input and feedback.  The Green Grid is very interested in being able to get "the pulse" of this large group of end users.  Our goal has always been to influence the industry through the eyes of the end user.  This is exactly how we do it.  I want to ensure our members that we are staying true to our original vision of protecting their anonymity. We established the relationship through the GG Advisory Council to do just that.  Over the next few months we will be working through the mechanics of this relationship.

 

I quickly scanned the headlines today and a number of the industry media groups have picked up the story.  Great perspectives from Data Center Knowledge and downstream blog.

 

Stay tuned for more information. If you have any thoughts or ideas, please share them by emailing dean.nelson@datacenterpulse.org or feedback@datacenterpulse.org.

Data Center Monitoring is a Converging Space

Data centers increase in complexity as redundancy and higher power per rack designs are introduced.  Managing the modern data center environment is spawning a new type of business critical application which I often refer to as a “critical facilities application”. 
The modern day BMS is a new type of application that supplies information about the operating data center. The BMS and its architecture match traditional IT systems with application servers and databases.

With a focus on efficiency, electrical and mechanical monitoring are becoming more complex with trending features, real-time PUE monitoring, and more points in more systems.

This convergence in application sophistication mirrors the converging disciplines of IT and Facilities professionals.  The IT workers are becoming interested in BMS data and Facilities professionals are looking more at IT server based monitoring points.

With overlapping needs for data the two organizations are at most need of collaborative efforts. In other words, Facilities professionals are typically not router/server/storage/database experts and IT professionals are typically not electrical/mechanical/plumbing experts! BMS applications are spanning the two disciplines.

New needs are also surfacing for network administrators who may be caught in the middle of the resource management struggle.  Being asked to do more is apropos for network professionals who may find themselves explaining that vlans are effective at isolating BMS traffic and physical device separation may not needed.

 

 

What is driving this change and convergence?  Simply put Moore’s Law.  Electrical/mechanical components are becoming more instrumented for monitoring and control.  IT hardware is, in turn, demanding the more granular facility management to further the use of new technology (multi-core processors, higher RAM quantities, and more storage).

The Stack Framework can be applied to understand the changing needs of BMS and monitoring solutions for technology coordination and for determining metrics important to you and your business for each stack layer in your data center. Take a look at the stack and use it to have a conversation with counterparts interested in BMS, server, and network data.  Use the stack to pin-point areas of responsibility overlap and work out who does what.

The future will continue the commoditization and convergence of data center technologies.  Professionals working in the data center space should be prepared to collaborate and become more multi-focused.  Technology doesn't solve problems, people do. Efficiency is not a single person's or department’s problem to solve and collaboration with data sharing is a great step into the future of data centers!

Data Center Pulse session discusses member experiences in the use of the Data Center Stack

Today (Nov 15th), Data Center Pulse hosted a workshop on a number of topics at the 7x24 Exchange conference here in Phoenix AZ. The workshop included a presentation and discussion on the Data Center Stack (stack.datacenterpulse.org) and how it can be applied. This blog talks to some of the presentation and discussion…….


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We at Data Center Pulse believe that the traditional data center manager / architect / engineer's job has the opportunity to change and offer more added value to the CIO and the Stack (stack.datacenterpulse.org) is the tool to help you effect that change.


"Why are you saying we don’t add enough value?”, you say. "My data center staff keep the vital technology of our company up and running 24x7x365 and we keep on top of new IT device installs, changes and decommissions". While this clearly reflects our primary objective - uptime - unfortunately, more often than not, we are only remembered when things go wrong - nobody gets rewarded for delivering consistently excellent service anymore. We need to deliver the baseline service and add value above and beyond that nowadays.


At DCP, as data center owners and operators ourselves, we see many opportunities for adding value to the CIO in areas as wide ranging as energy efficiency (ok, kind of obvious but read on), data center IT and Facilities integrated design (or do you just do power and cooling and get frustrated about what 'those server/storage/network guys keep buying') and cloud computing (now hopefully you are scratching your head about the connection between your role and some esoteric architecture topic).


Why should you want your role to change? What frustrates us to want to change our role is that email you get - you know, the one you get in your inbox first thing with the subject 'the datacenter is too slow / expensive / inefficient / inflexible' (delete as appropriate or perhaps sometimes it is all of the above). What follows is usually a long night putting together Powerpoint slides for the CIO showing that a) the problems are in the datacenter, but they are to do with the IT kit not the facility and (this you wish you could put in a slide) b) you keep seeing the problem happening and you've got a pretty good idea how to fix it, if only you could sit that IT department down and talk to them.


And guess what, it doesn’t matter if you come from the Facilities side or the IT side. If you are working in the data center industry, you’ve done that Powerpoint one too many times.


So how do we go about adding value and fixing the problems and making that change in your role happen?


This is what drove us at DCP to create the Stack (stack.datacenterpulse.org). Born of our collective experience in driving data center architecture across different large enterprises, it is intended to be a tool for you to use as a Facilities- or IT-aligned data center manager to set up the conversations for you to start managing the data center service, not just the rack and stack operation and start adding more value to your company.


The stack simply sets out the groupings of technology and resources that need to be considered when designing a data center – from the basic resources of land, power, water through the distribution of power/cooling, spatial organization of the MEP and raised floor up into the IT area with server/storage/network and then into infrastructure services like virtualization and commodity application components like messaging.


So let’s talk quickly about a couple of ways that our DCP members attending the event today in Phoenix talked about their experiences applying the Stack to add value or how they envisage using the Stack.


Data Center Design – the Stack served as a reference model for creating and driving the discussion about the design of new data centers. Pushing that a stage further, members talked about the challenge of designing reduced resiliency data centers (Uptime tier 1 or 2) and communicating the reduction in expected service levels from the expected near-100% of Uptime tier 4) to the IT and application layers above, who would now be expected to design to anticipate failure (planned or unplanned) in return for better resiliency overall at a cheaper price and more solid execution of DR capabilities.


IT product selection – using the Stack, members discussed composing a cost model of all data center components that make up or supply a cabinet (power, RU, space, network ports, structured cabling etc) and using this to drive the right IT product selections. By holistically looking at the data center costs, you can concentrate on sourcing the components that make the most efficient use of all of your data center resources, concentrating on the most expensive elements.


Dialog with the application community – most application developers are not interested in data center design. Fact of life. They’d rather be coding and creating new applications for the business and this is fine – that drives up your stock price. However, there is an opportunity to sit down with the Stack and discuss how their application drives technology decisions and costs when they want to create cross-business application services like messaging, compute, authentication etc. Then, they want to achieve a lower cost in order to sell their services and you can use that opportunity and the Stack to drive a holistic data center design discussion.


Mechanical / Electrical Product design – members discussed several ideas to advance the efficiency of power and cooling in the data center (coverage on datacenterpulse.org). Facilities-aligned members can use the Stack in order to have a conversation with their IT-aligned colleagues about trends in IT (higher levels of the Stack) that are driving changes in MEP  product requirements.


How do you use the Stack in these conversations? In the session today, we discussed parallels to the network OSI stack creation (http://en.wikipedia.org/wiki/OSI_model). Why was it created? Simply because different vendors looking to build components to internetwork computers at the time (server, NIC, bridge , cable vendors etc) had to come together and establish a common language and interplay rules for layers of functionality involved in internetworking computers. We are at a similar stage in the datacenter business – we need that common language and understanding of our respective functionality at different layers of the data center Stack in order to arrive at the optimum data center design, choose the best server to purchase, drive the best application design and specify the next MEP product design.


You don’t need to go out and become an expert in other technology areas. Facilities folks don’t need to take Cisco exams. Network guys don’t have to become Professional Engineers. However, what you should do is to learn the basic mechanics of what functionality is occurring at different layers of the Stack and how it contributes to the overall mission of the data center. Terms vary by layer and often language is the biggest barrier to entry to any dialog at any layer in the Stack.


Once you’ve done that, you can start to form and drive working groups on topics high on your and your CIO’s  agendas, pulling in IT, Facilities, energy providers, regulators etc. to solve some of those problems before you get that Monday morning email!


In the coming weeks, we’ll follow up this blog with discussions that go into more depth on the above examples of the use of the Stack. We’d love to get feedback from you on potential or actual usage experience of the Stack and/or if you’d like to submit ideas to improve the Stack. Send it to stack@datacenterpulse.org.

A Major Geek Moment

In February of 2009 I had a very unique event happen.  It was by far, one of the geekiest things I had ever done. I was still working at Sun and we had rebuilt the Data Center POD concepts into Second Life. We had created a Data Center Island that allowed anyone to walk into this virtual world and watch how the data center can be transformed from traditional power and cooling to the new modular, highly efficient configuration with PODs.  They could also interact with the PODs to see how hardware fit and things could move around.  A virtual-physical data center. That was geeky enough, but try this on for size. Greg Papadopolous (Sun's CTO & controller of over $2B in R&D funds) joined me for a live webecast directly from Second Life to Industry Analysts. They had created avatars for both of us that made us look much younger, more dignified (and skinnier) than we really were.

Greg and I stepping through the demonstration from traditional data center designs to dense, highly efficient, modular designs. It was a really fun to physically watch our virtual selves walking and flying through the data center. It was also really cool to sit down with Greg again and show him the details, in a real-time virtual world, of how we innovated in the data center. Greg and I had recorded a segment on his show, Innovation Matters in May of 2008.

As I reflect back on this event, I remember how impressed I was with the detail of the virtual world. We had hired one of the best virtual world content creation companies in the industry (from my perspective) to recreate the PODs we had been building in the Sun Data Centers all over the world. The project was led by Kim Smith and John Jainschigg from World2Worlds. The visuals they created were really impressive.  It was even cooler to find out that the model was hitting on the ceiling of what the Second Life engine could handle. They had over 15,000 elements that were being displayed and manipulated in this model at any given second.  Imagine that you could zoom, move rotate and basically manipulate these components however you wanted. We ended up having to cut down some of the detail because the Second Life engine just couldn't keep up with the rendering of the environment.

Another very interesting progression I witnessed was the creation of my avatar.  Kim was in charge of this and only had a picture of me from the web (we had only met and interacted through second life and con-call). Check out the pictures below that show the first avatar and my final shown with Greg above.  At one point I looked like Brad Pitt (thank you Kim) and another I was clean cut straight out of the 50s. I did quite like the Armani suit that she put on me a one point.  I had joked about it in a review and she actually bought one for me!

I thought this whole experience was really cool and wanted to share it on my blog.  Better late than never. I also wanted to give a shout out to Mary Smaragdis, the Sun Marketing Guru who came up with this idea and made it happen (now at Yahoo!). You can see the full replay of the webcast embedded below or you can follow the link directly to the Sun website.

 

http://channelsun.sun.com/video/eco+innovation+tour+in+second+life/17074008001

You can also go directly to the Sun Data Center Island through this Second Life shortcut.

http://slurl.com/secondlife/Sun%20Microsystems%207/187/109/29

Enjoy and be nice to my avatar in Second Life.  I better start working out more...

Dean

  

 

The Chill-Off, Carbon, GHG, Data Center Efficiency, and the DCP Stack, they're all Linked!

On Thursday 10/15/09, several members of the DCP board participated in the Silicon Valley Leadership Group (SVLG) Data Center Efficiency event in Sunnyvale at the NetApp campus. This event is a leading event in the valley for companies to highlight their achievements in improving the efficiency of data centers. I felt this year was especially interesting because DCP played such a big part. This years event drew over 400 attendees from government, press, industry and the end user community.


DCP highlighted the work being done with Chill-off 2, the DCP Data Center Stack, and we also participated in a "Carbon" panel.


The Chill-off, which you can read about through Brian Day's blog on this site is really a game changing effort. This is one of the few (if not the only) real world tests of it's kind that pits major Data Center equipment vendors/manufacturers against each other in an effort to prove whether their solutions are as efficient as promised. The Chill-Off session was at the end of the afternoon and it was a packed room with over 400 in attendance (my rough estimate).


Attendance for the DCP Data Center Stack session was also very good. We were a little worried that with other big name sessions occurring at the same time our new "Stack" idea might not get the attention we hoped it would. However, the team was pleasantly surprised as we saw the room fill with over 100 attendees. The feedback on the session was very positive, with people stopping the panelists throughout the afternoon to get more detail and to find out how they can participate in further Stack development. The Stack is gathering steam quickly and for those of us working to better the data centers for our companies this is a tool that is long over due. The Stack has the potential to greatly improve your messaging to the executive team, your internal and external partners,  and reduce risk to your environment.


DCP also participated in the "Carbon" panel. Here too, we were very surprised by the number of attendees. To the founders, board and many of the members of DCP the interest shown for the Carbon panel is gratifying as it highlights the rapid change our industry is undertaking. If the same panel had been held two years ago I don't think we would have seen more that 20-25% of the attendance that we did on Thursday. Lastly, I'm heartened by the fact that regardless of whether you discuss carbon because you're worried about the environment, worried about regulation or just trying to save money, in the end your worry should turn into improved focus on driving more efficiency into your data center and that's what we're all after.


The fact is whether you're reducing Carbon, buying the best solution (based on the Chill-Off results) or using the Stack to promote and manage change in the Data Center, it all adds up the same way, you're helping your company with the bottom line. 


If you attended the event I'd love to hear your feedback.