SUMMARY
Data Center Pulse Inc. (DCP), is offering a new innovative and timely Customer Access Program (CAP). CAP gives vendors unprecedented access to the community of datacenter decision makers and influencers while maintaining the anonymity of the members themselves Companies who seek to sell products and services for datacenters can purchase time to present to this select group of datacenter end users/influencers. The presenters can share new product information, do market research, qualify new product(s), market(s) and/or even check their own company’s strategic direction with respect to datacenters. The presentations are given through a highly interactive web interface and are archived for DCP members who cannot attend during scheduled presentation(s).
“This program gives product and service companies direct access to data center decision makers while protecting the anonymity of our end users.”, said Richard Donaldson, Vice President and founding board member of Data Center Pulse. “Historically, vendors go to trade shows with the expectation that <10% of attendees are their target audience. Through our CAP program, vendors will be presenting to 100% of their intended audience. The vendors maximize their reach, DCP members maintain anonymity and gain access to cutting edge solutions and information; it’s a win-win for all involved.”
The CAP program includes pre-presentation surveying to help target the content. Presenters will be able to initiate poll questions and conduct an interactive Q&A session during their web presentation. The presentation audio and screen capture is recorded and posted as content for internal use within datacenterpulse.org. Following the presentation, the presenters will have up to two days of Q&A discussion forums via the datacenterpulse.org portal. All current and future DCP members will have access to the presentation, survey results and Q&A threads. In addition, DCP members will then be able to rank the quality of this content and provide comments. In this model, highly ranked content automatically floats to the top of the dynamic page generation. This viral approach extends the life of presentation content by allowing it to be discussed and shared with the entire DCP community based on usefulness.
In an effort to level the playing field, DCP has set the pricing for this program based on company revenue. The goal is to foster innovation and encourage start up companies and others to leverage this interface as more than just a sales tool, it should be a springboard for innovation.
The CAP program is scheduled for release late fall of 2009
PRE-PRESENTATION
The presenting company will have access to the qualified user base to execute a survey to help prepare content tailored to this audience. No user names or companies will be shared during this activity. All users will be anonymous to ensure their anonymity.
There will also be a dry run prior to the actual presentation so all involved are aware of the mechanics and interface they will use to present. The presentation should be in power point format or acrobat. The presenting company will control their slides through the web interface. This pre-presentation session will ensure everyone is familiar and comfortable with the process and interface before they go live.
PRESENTATION
The presenting company will up to one hour to complete the presentation, real time polls and Q&A. This time will be strictly enforced, so please plan to deliver your message in a maximum of 45 minutes to allow for real time Q&A. If the overall presentation exceeds one hour additional fees may apply.
Only Data Center Pulse members and presenting company representatives will be attending these web presentations. We suggest that you limit the number of speakers to optimize the hour. The presentation audio and the corresponding slides will be recorded into video format. This video will then be posted in the Data Center Pulse portal for current and new members to access. The video will be tagged with the appropriate content type and key words for dynamic population in datacenterpulse.org.
POST-PRESENTATION
The presenting company will have access to a Q&A section through the Data Center Pulse portal for two days following the presentation. Q&A forums will be enabled for both DCP members and participating company representatives. The content of these discussions can be exported for participating company use. The portal
access will be disabled after 48 hours. All users participating in these forums will be anonymous unless they chose to have their information shared with the participating company.
QUALIFICATION
All presentations must have a minimum of 15 interested DCP members to be scheduled.
For more information, please email cap@datacenterpulse.org
About Data Center Pulse: Data Center Pulse (DCP) is a growing, non-profit, datacenter industry community founded on the principles of sharing best practices amongst its exclusive membership. Founded in late 2008, DCP is quickly becoming an industry nexus for the explosive datacenter industry’s operators and influencers. DCP’s mission is to align end users to share information thereby influencing the industry by defining, adopting and driving best practices and next generation solutions. The DCP members are the individuals that evaluate, recommend and purchase the products and services for the datacenter. They represent billions of dollars of annual purchases that drive the IT economy.
DCP Stack Version 2
Formed on September 13, 2008, Data Center Pulse is an exclusive group of global datacenter owners, operators and users. The goal of this community is to track the pulse and influence the datacenter industry through end users.
