Summit

Data Center Pulse 2011 Summit

 

Welcome to the Third Annual DCP Collaboration Session

February 28, 2011


summitWhat are the latest issues, concerns, trends and requests from data center owners and operators? Data Center Pulse, a non-profit group of data center owners and operators with a membership spanning 68 countries, will be hosting their annual summit on February 28, 2011. The DCP summit is being held in conjunction with The Green Grid Technical Forum in Santa Clara, CA. It will take place the day prior to the Technical Forum. This 3rd annual working session will focus on creating real time output around top categories on the mind of Data Center users. The output of the summit will be an update to the DCP Top Ten list that will be presented and discussed at The Green Grid Technical Forum. Attendees will select from the list of topics below. The top 3-5 topics will then be focused breakout sessions with presentations that will be recorded and shared through the DCP YouTube Channel. The goal of this summit is to bring the end user community together to collaborate on the challenges they face and then share those findings with the industry. This summit is exclusively for DCP members. To see the requirements to qualify for membership, please see this link.

Please email membership@datacenterpulse.org to be approved and receive the registration password. Please note that the DCP summit is a free event, but you must be a DCP member to attend. Please also note that DCP members receive a 10% discount on the registration fee for The Green Grid Technical Forum - March 1-2. Please email membership@datacenterpulse.org for the discount code.

We look forward to collaborating with our members to continue to influence the industry. Our primary output from this session will be to update the DCP Top 10 and produce summit summary videos of the priority topics selected and led by the DCP attendees. The topics and descriptions are listed below.

 

Summit Categories

101-TOP 10
102-STACK FRAMEWORK
103-MODULAR DATA CENTER DESIGN
104-HIGH TEMP COMPUTING (AIR/LIQUID)
105-IT ASSET LIFECYCLE & LOGISTICS
106-OPERATIONS CHALLENGES - WHAT KEEPS YOU UP AT NIGHT?
107-RACK DENSITY - THE OPPORTUNITY AND IMPACT
108-THE GREEN GRID DATA CENTER DESIGN GUIDE REVIEW
109-THE GREEN GRID CUE/WUE METRICS
110-THE GREEN GRID ADVISORY COUNCIL SITE SELECTION PAPER REVIEW

Data Center Pulse work showcased at the SVLG Energy Efficiency Summit



PRESS RELEASE

Data Center Pulse work showcased at the SVLG Energy Efficiency Summit

Data Center Pulse continues toward their goal of influencing the datacenter industry through their exclusive, global end user community.

UNION CITY, CA, June 26, 2009 - Data Center Pulse Inc. (DCP), today announced that it has partnered with the Silicon Valley Leadership Group (SVLG) to participate in the 2009 Data Center Energy Efficiency (DCEE) Summit hosted at the NetApp campus in Sunnyvale, CA on October 15, 2009.

The SVLG 2009 DCEE Summit is based on data center demonstration projects showcasing best practices to achieve energy efficiency. The demonstration projects are hosted and led by end users in their own DC environments. Data Center Pulse is championing two efforts at the summit. The first is the Chill Off 2, the largest and most complex SVLG demonstration project comparing different cooling products. The second is the Data Center Pulse standardized data center stack proposal. This framework will allow all datacenters to be compared regardless of industry, tier level, location or design. "We are looking forward to a lively summit where we can discuss this important work.", said Graeme Hay Technical Advisory Board Chair and Data Center Pulse founding board member. "Our members have invested significant time and money into these efforts. They are some of the top priorities for Data Center Pulse.".

THE CHILL OFF 2 (CO2)

In November of 2008, Data Center Pulse started on the Chill Off 2 (CO2), a demonstration project comparing 13 different product solutions and configurations. Products under test include APC, Clustered Systems, IBM, Knuerr, Liebert, Rittal, Sun, and Vette. The Chill Off 2 is an expansion of the first Chill Off which was showcased at the first SVLG Energy Summit in 2008. This years presentation will provide insight into the learnings from this very complicated effort including some intriguing findings and perspectives from Lawrence Berkeley National Lab test engineers and industry leaders . Seven of the 13 test configurations will be completed by the Energy Summit. Final results for CO2 are slated to be published in February 2010.

DATA CENTER STACK FRAMEWORK

Join data center pulse leaders as they discuss and debate the data center stack framework proposal. The goal of this session is to show how different industry architectures overlay on the stack. The goal of the stack is to unite end users by providing a standardized method representing all components, dependencies and interworkings that make up the data center machine. End users want to define how they are compared and ultimately how they can comply uniformly with pending effiiency regulations. The stack framework will allow the users to define and direct the standards rather than having them applied to them.

For more information on these programs email info@datacenterpulse.org.



Green Recovery!

 

Earlier this year, I had the opportunity to talk with Andrew S. Winston, the author of Green to Gold.  I met Andrew when he presented at Dave Douglas's 2008 Eco Summit in Santa Clara, CA and we had stayed in contact. Andrew was undertaking a new project and wanted input about Data Centers for one of the sections. 

Green Recovery focuses on how companies can use environmental thinking to survive hard economic times and position themselves for growth and advantage when the downturn ends.  One core focus is on getting lean -- taking action in five key areas of the business that can yield quick payback and high ROI.  Andrew recently put out a free report, Green Cost Cutting, that includes the introduction from the new book and the chapter "Get Lean".  The purpose of releasing the content early is to put out some of the tactical, short-term ideas as soon as possible so companies can employ them quickly. 

Andrew was gracious enough to include quotes from myself and Subodh Bapat. You can pre-order a copy through Amazon. You can download the free excerpt (introduction and the chapter "Get Lean") here

 

 

The Chill Off 1 - RESULTS

Data Center Energy Forecast Report

Presented at the Data Center Energy Summit 2008, this consolidated report from Accenture on behalf of the Silicon Valley Leadership Group is the first of its kind to evaluate the EPA's data center energy growth scenarios using the real results of energy savings as measured from the case studies from industry leaders.



Google Data Center Efficiency Summit: Videos/ Presentations

Videos and presentations from the Google Data Center Efficiency Summit have been posted to YouTube. Here are links to them:

Google Container Data Center Tour

Google Data Center Water Treatment Plant

Summit Presentations 1 of 3

Summit Presentations 2 of 3

Summit Presentations 3 of 3

Holy Battery Backup Batman!

 

Today I attended Google's Efficient Data Centers Summit at their Mountain View, CA Campus.  They unveiled how they achieved their average PUE of 1.21 across their six large datacenters.  It was great that they were sharing information with the public around how they measured and the innovations they have.  For cooling it was pretty simple.  Closely coupled cooling, raising the temperatures in the datacenters and utilizing economizers.

What jumped out the most was how they were able to achieve 99.9% efficiency in their UPS.  Talk about a different approach.  Instead of trying to raise the voltage and eliminate transformers or using DC power, or other methods, they solved the problem in server itself.  As many of you may be aware, google manufactures their own servers.  What they decided to do was remove the UPS all together.  They simplified the motherboard design to deliver only one 12V line to the monther board and then let the mother board distribute the power out the hard drives. Then, they put a simple battery on the server itself.  Consider it like adding a car battery to the server, just like a laptop.  Since this is only requiring 12V, it can be small.  Now, if there is a brownout or a spike the in-server battery takes over while the facility switches to the Generator. Simple.  Very simple.

Data Center Pulse Global Summit, California 2009 - RESULTS



February 17-19, 2009 - Santa Clara, CA


DCP OVERVIEW

Data Center Pulse is non-profit global organization of experienced individuals who face similar challenges and share common interests around the purchase and consumption of products and services in the data center. We are independent, neutral, unified voice creating common themes that organize the thoughts, challenges and needs of the end-user community to influence the Data Center & IT industries. We are the Data Center customers.


SUMMIT OVERVIEW

The goal of this summit was to engage the global community to discuss, debate and rapidly report the top interest areas of the membership. The membership selected the topics of Alignment, Certification, Cloud Computing, Emerging Cooling Technologies, Power and Metrics. The interaction incorporated face-to-face in California, and on-line globally with localized final content review in the Netherlands and India. The presentations below were presented to the industry just 36 hours after the summit working sessions. For more details on the summit, see this DCP Blog Entry


TRACK RESULTS

     [ pdf | video: (part1) (part2) ]   Top 10
     [ pdf | video: (part1) (part2) ]   Data Center Metrics
     [ pdf | video: (part1) (part2) ]   Data Center Certification
     [ pdf | video ]   The Power Trip
     [ pdf | video ]   Fanless Server
     [ pdf | video ]   Cloud Computing
     [ pdf | video ]   Alignment


TOP 10 SUMMARY

       1. Align Industry Organizations - Global Consortium
       2. Data Center Certification Standard
       3. Standard Data Center Stack
       4. Update or Dump the Tier Levels
       5. More Products Enabling Modularity
       6. Simple Top Level Efficiency Metric
       7. End to End IT/Facilities Measurement
       8. Standard Conductive Cooling Interface
       9. 480/277V Power Supplies
       10. Independent Data Center Repository

FEEDBACK

     feedback@datacenterpulse.com


Summit Results

On February 17th, 2009 Data Center Pulse held its first global summit in Santa Clara California, just five short months after starting this new end user datacenter community. The membership, 700 strong, identified seven of the top areas they wanted to address at this summit. The final topics and participants were finalized on the day of the event.

  • TRACK 101 - The Top Ten
  • TRACK 102 - Metrics
  • TRACK 103 - Certification
  • TRACK 104 - The Power Trip
  • TRACK 105 - Fanless Servers, Conductive cooling
  • TRACK 106 - Cloud computing
  • TRACK 107 - Industry Alignment

Each track was lead by group members. Even in these difficult economic times more than 15% of the membership base participated in person and online, some members traveling from as far away as Chile to participate in this inaugural event.

This puppy's growing!

 

I am still amazed with how quickly you can reach a global audience. It's been 61 days since we started Data Center Pulse.  Since then we have secured 312 members from 180 companies in 21 countries representing at least 20 different industries! The member list is growing like mad.

As Mark and I continued to recruit members a realization set in. The list of companies that are represented on Data Center Pulse are from every industry. This group spends or influences hundreds of billions of dollars every year. They build the engines that run banking, medical support systems, schools, military, government, transportation systems, and this little thing called the internet. :-)  Over the weekend we brainstormed how to best leverage the strength of this group. What is it that most of the people are interested in? What would be worth their time? Personally, I benefit greatly when I am able to sit down for detailed discussions and debate on Data Center topics with my peers in the industry. I really enjoyed the round table we held at the AFCOM session and wished there could be more.

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